A well loved wool rug, deep down

The best way, as we know, to show what not to do is by using visual examples. On May 15th I got a prime example of what not to do to your wool flat weave area rug. The owner of this rug gave me full permission to write about his rug and what he did to it. He didn't even care if I used his name. He knew that he messed up and nothing I said or wrote would change that.
His area rug was dirty and like most of us, to save money, he decided to do it himself. That is not good thing when your rug is wool and the colours are not stable/colourfast. He popped his 2.5 by 3.5 foot area rug in the washing machine, because it fit, and when it was done the colours had run. He was also very lucky that it didn't shrink a lot only a little bit.
Unfortunately my before picture is in read only format so I cannot save it only view it. The important thing to note is that this little rug is very loved by it's owner and it is not because of any grand story. No, it is because of a weaving oops. It is because of the little nose looking appendage and the fact that his rug asymmetrical. It doesn't matter why someone loves their area rug, the important thing is that the rug is appreciated. Now that I look at the rug a little closer maybe that isn't an oops. Maybe the center piece of the rug is a bird type figure? If you have a better insight please share.
When the rug took a spin in the washing machine the ends started to unravel, hence why it came into Luv-A-Rug for repair. To re-weave the ends would have outweighed the rugs value, so instead we sewed a binding ribbon on the ends of the rug. By doing this it stops the rug from fraying further, but it also makes this two sided rug a one sided rug. It was quite a sight with me and the owner trying to pick the best side as the "good" side. The colour bleeding looked pretty much the same on both sides, so that wasn't a factor in our decision. It came down to the fact that the texture was a bit softer looking on one side, so that became the "good" side.
When our client came in to pick up his well loved rug, I rolled it out in a slightly dramatic fashion. I asked him if he was ready to see his new rug and then unfurled it out on the floor. He was over joyed at how it looked with the binding. He was very sweet and said that he wished he had more rugs for us to do because he was so impressed with our service. That is what we, at Luv-A-Rug, are about: We want you to fall back in love with your area rugs, so when the love starts to fade bring it to Luv-A-Rug. A good through cleaning or repair can make a big difference.
Thanks for reading, RugloverMary